RE/MAX enjoys more than 94 million consumer impressions

Yard Sign in Hit Film Generates 90-Plus Million Impressions
IT'S A HIT: RE/MAX enjoys more than 94 million consumer impressions with the appearance of its yard sign in "High School Musical 3: Senior Year."
What do you get when you combine RE/MAX with the blockbuster Disney film "High School Musical 3: Senior Year?"
More than 94 million consumer impressions - and counting.
The movie, starring "High School Musical" alumni Vanessa Hudgens, Zac Efron and Ashley Tisdale, has raked in $84 million since it opened on Oct. 24.
A RE/MAX yard sign appears in two scenes. The exposure has an estimated ad value of $375,715.
Gabriella (Hudgens) is moving to a new town closer to Stanford University so that she can attend college. During the scene, Gabriella walks outside her home and stops for a few seconds while she sings near a RE/MAX yard sign.
Viewers see Gabriella, the green grass and the RE/MAX sign on the left side of the screen. She then gets into the family car, and as it pulls away from the curb the camera pans back to the house - and the RE/MAX sign - for a second time.
The brand's placement in "High School Musical 3" and other media outlets is orchestrated by HERO Entertainment Marketing agency. RE/MAX also made cameos in recent films such as "Lakeview Terrace," "College Road Trip," and "88 Minutes."